Reputational risk

Reputational risk

Reputational risk is the risk of possible damage to your personal or company’s brand and reputation, and the associated risk to earnings, capital or liquidity arising from any association, action or inaction which could be perceived by stakeholders to be inappropriate, unethical or inconsistent with company’s values and beliefs. To manage reputation risk at speed, you need to be prepared and to have a rational contingency plan in place.

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